UNITY Fitness Harbourfront - Brand Identity, 2024

Launched in 2023, UNITY Fitness Harbourfront is a brand-new, 40,000 sq ft state of the art wellness club, where premium equipment and amenities meet curated services, and boutique-style classes.

This project began in 2021, when Estelle was sourced (in collaboration with ThirstyCo) to name, cultivate, and create a full brand identity for the upcoming facility. As a new contender in the competitive Toronto wellness industry, it was crucial for the visuals, language, and all associated assets to reflect and align seamlessly. The full brand packaging included: full brand identity (naming + tagline), tone of voice, language, social + email communication strategy. 

Estelle created the copy for all supporting imagery on the initial launch documents, websites, e-blasts, marketing materials, and social media posts. Additionally, Estelle took ownership of external community management on social media, achieving an average 60% growth rate in 2023 on Instagram. 

Completed / ongoing deliverables included:
- Overall Strategic Consulting 
- Website Copywriting
- Monthly Social Content
- Monthly Email Strategy + Content (Internal Member + External Sales Newsletters)
- Community Management

The UNITY website can be viewed here
The UNITY Instagram can be viewed here