ABOUT ESTELLE ANDREA:

Armed with a background in marketing & communications, Estelle is a practiced content writer, editor, and brand strategist. With nearly 15 years of progressive experience, Estelle is influenced by her knowledge and expertise across integrated marketing, clients relations, and brand development – both in-house and within agency settings.  

Estelle’s content is supported by an in-depth understanding & application of conversion-based marketing strategies; with the ability to develop, edit, and create solutions based on client goals, industry competitive analysis, and ROI reporting. 

Considering all aspects of the brand experience for her clients, Estelle ensures her communications strategy can be seamlessly exhibited across all brand platforms, including: digital & traditional advertising, branded collateral, email + blog communications, and dedicated social media channels.


Select Work Experience

ThirstyCo

January 2017 - Present

Communications Specialist & Account Manager

  • Strategic development, creation & execution of launch material for client projects, including: social media calendars, content marketing integrations, & sales materials
  • Copywriting of retail in-store marketing materials for select limited edition brands 
  • Liaison management of visual, digital & strategy departments with OOH execution teams & agencies
  • Clients industries include: residential real estate, cannabis, interior design 

Format.com

April 2016 - December 2016

Communications Specialist

  • Lead marketing communication projects: email, automation workflows & in-app messaging
  • Strategic development, creation & execution of email communications
  • Copywriting, launch strategy creation & execution of marketing campaigns for products

Spark Marketing*

October 2014 - March 2016

*acquired

Communications Manager

  • Strategic development & execution of overall integrated digital marketing campaigns, including: paid ad campaigns (social & PPC),  email marketing campaigns, SEO content creation
  • Overseeing of monthly content review & editing of calendars, graphics, blogs, & ads for 20+ clients
  • Facilitate monthly progress reports for all client accounts using analytics
  • Client industries include: healthcare, childcare, interior design, residential real estate, technology
Using Format