DBS Developments Metro Park Condominiums - Marketing Materials, January 2022
In conjunction with the launch of their premier project, Estelle was sourced (in collaboration with ThirstyCo) to cultivate and create: brand identity (including naming), tone of voice, language, and social strategy. Estelle created the copy for all supporting imagery on the initial launch documents, website, e-blasts, marketing materials, and social media surrounding the Metro Park Condominiums development.
Completed work included:
- Dedicated microsite copy, including 8 web pages, found here
- 30 page marketing + sales brochure copy, found here
- Copy for 4 e-blasts to varying mailing lists
- Social copy for dedicated Instagram channel, found here