VANDYK Lakeview DXE Club - Marketing Materials, Fall 2021
Estelle was sourced (in collaboration with ThirstyCo) to cultivate and create: brand identity (including naming + taglines), tone of voice, language, and social strategy. Estelle created the copy for all supporting imagery on the initial launch documents, websites, e-blasts, marketing materials, and social media posts surrounding the Lakeview DXE Club development.
Completed work included:
- Dedicated microsite copy, including 6 web pages, found here
- 40 page marketing + sales brochure copy, found here
- Copy for e-blasts to varying mailing lists