HBC X Olympics - Commercial Script

Iconic Canadian retailer Hudson's Bay, the Official Outfitter for Team Canada, launched a Team Canada Collection for PyeongChang in 2018. The full clothing kit was designed designed exclusively by Hudson’s Bay’s in-house team of designers who were inspired by iconic Canadian winter style. Each Olympic and Paralympic Team member was provided with a full uniform kit, including complete looks for the opening and closing ceremonies, as well as leisurewear to wear in and around the Olympic Village.

In conjunction with this significant partnership, HBC sourced Fuel Agency to create the 'Born Ready. Worn Proudly.' campaign. Hired by Fuel, Estelle created the script for the commercial spot, featuring a handful of the athletes from Team Canada. 

Completed work included: 
- script for 30 second National commercial spot 
- alt scripts to be leveraged across web + social channels for HBC