American Tall – Branded Campaign Copywriting, 2024

American Tall designs clothes exclusively for tall people:  made specifically to fit men up to 7'1 and women up to 6'6. 

Estelle was sourced to create copywriting for 3 campaigns launching in 2024: 
- Fall Sweaters & Outerwear 
- Holiday Launch 
- NBA Partnership (American Tall x Jarrett Allen)

Capturing the unique American Tall brand voice - conversational, clever, and relatable - Estelle created copy for a suite of emails, social posts, meta ads, and a dedicated website lookbook + landing page to support the campaigns. Featuring a range of products, it was essential to capture key details of each item, as well as the overall brand ethos within each deliverable. 

Specifically for the NBA Partnership, American Tall had specific goals associated with the campaign, including: 
- Building brand awareness by aligning with a notable professional athlete, telling the story of how this partnership came to life.
- Driving product interest and conversions, while highlighting how our garments can be styled. 

Completed copy deliverables included: 
- Main campaign x 3
- Emails x  15 (including Men's, Women's, Unisex iterations)
- Meta ads x 7
- Video supers x7
- Youtube upload copy x 4
- Website lookbook
- Landing page
- Social posts 

The American Tall x Jarrett Allen lookbook page can be viewed here.